Tuesday, April 16, 2013

New Sound (?)

Check out my recent blog post to see what my idea for an independent media outlet is. Below is a checklist from Adam Westbrook's blog.

News start-up checklist

  1. Is it a new idea?

    As far as I know, yes.
  2. Does it have a defined target audience?

    Yes, I'm aiming it toward people who are interested in supporting underground and local music. 
  3. Does it provide niche (i.e. hyperlocal) content?

    Yes.
  4. Does it satisfy a desire that is not being fulfilled by someone else?

    Other sites might be covering local bands in a specific area, but there isn't a site that provides local bands from various areas in one place.
  5. Or does it do something better (faster, cheaper, more effectively) than someone else?

    I want the design to be more modern than other independent music sites. Most of those sites look amateurish, like Indie Music Works.
  6. Does it actually have income potential, or will it rely on funding?

    I don't think that it will have income potential right away, but if it gets big it might. In the beginning, the site will rely on donors.
  7. Does it use the power of crowd-sourcing/community?

    It definitely uses the power of community because of how hyperlocal I want it to be.
  8. Would it be fulfilling for journalists to work for?

    It clearly wouldn't cover all areas of the news, so it would only be fulfilling for music journalists.
  9. Does it publish/exist on more than one platform?

    No.
  10. If it has content, is it sharable?

    Yes, most definitely.
  11. Does it require a lot of money to run?

    No, it can simply start out as a blog and work its way up from there.
  12. Does it have boot-strapping potential?

    I don't really know what this means, but I'm assuming it will?
  13. Does it scale?

    Yes.
  14. Does it fulfill a public service?

    Yes, it makes people more aware of 
  15. Is it a legally sound idea? What about copyright?

    Yes, it is legally sound as long as the bands are okay with their music being on the site.
  16. Would it appeal to venture capitalists, angel investors?

    Hopefully, because it's a new idea
  17. And…does it have a cool name?

    New Sound — I haven't yet officially decided on that name, but that's what I'm thinking. 

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